With a market of 40MM+ consumers Ukraine offers many business opportunities, with an excellent geographical location, European cultural traditions, visa-free entry for nationals of numerous world countries and a clear plan for modernization to fit Western values. Some additional positive qualities of Ukraine as the right country to invest in are: the Association Agreement with the EU, a good education system, multiple reforms in all sectors, simplified taxation for small businesses and private entrepreneurs. Property, labor and services have become extremely price competitive as a result of the crisis, significantly reducing the costs of market entry. For agricultural business Ukraine offers one of the best soils in the world being well-known as “bread basket” of Europe. Moreover, Ukraine has been recently reported to become Europe’s #1 IT outsourcing and software development powerhouse.